The Real $ costs of
The rise of domain name choices has become complicated and
expensive. It is estimated it now takes over $23,800 to register
your name in all the 238 country extensions currently allowed.
And, shortly, additional .extensions proposed under ICANN,
will come to market. What do Entrepreneurs and Companies face?
A brief history. The shortage of new
".com" names came about because of an old policy that
suggested commercial names be ".com", ".net"
be network related entities and ".org" reserved for
non-profits. By the late 1990's this policy was history and
anyone could register for any name with the resulting advice
being to register ".com", ".net", and
".org" for any name you were interested in. It
isn't that one would want to use all those names, but rather to keep
anyone else from using them and poaching on the name or fame you had
Enter the rise of Popular Country Code Domain Names. If
three .names weren't enough, what about the various country extensions?
While over 238 exist, the popular ones such as ".tv" (Tuvlau),
".fm" (Federal State of Micronesia) have taken their place
along standards such as ".uk" (England) and ".au" (Austrialia).
In the United States a domain name runs about $35. a year. Not so
in many foreign countries with fees much higher potentially coupled
with off shore litigation fees if there is a problem.
What else is on the horizon? ICANN, the body that is
determining how to grant the next set of high level domain names, is
sorting through dozens of very difficult issues including.
- Extensions that meet previously unmet needs.
".kids", ".i" are two of the scores of proposed
- Trademark issues. If one has a trademark, do you have
to buy the new extensions? Currently there is a proposal for a
Sunrise period to allow trademark holders to register for new domain
names helping to prevent the "cybersquatting" that has
plagued ".com" names. But will one have to buy every
name to protect it?
Conclusion. For Entrepreneurs, finding a good
".com" name, creating a trademark and registering and
defending it worldwide is a critical business issue.
Standards bodies such as ICANN are in place to help manage the
opportunity monster the Internet has become. But good marketing
and sound trademark efforts will separate the memorable ".com"
ideas from the forgotten.
copyright 2000, TECHdivas. All rights reserved.